New Member Onboarding Automation
The first 30 days determine whether someone becomes a long-term member. Make every one count.
Typical ROI
2-4x in Year 1
Implementation
2-4 weeks
Industries
Gyms +
The Problem
Most gyms send a welcome email and hope for the best. Trial members show up once, feel lost without guidance, and never return. The front desk is too busy checking people in to personally follow up with every new signup. The result: 70% of gym cancellations happen within the first 90 days — a problem that is almost entirely preventable with the right follow-up at the right time.
What We Build
Signup trigger — When a new member or trial signs up in your booking system, the onboarding workflow launches automatically.
Day-0 welcome — Personalized welcome message with facility orientation, class schedule highlights, and staff introduction. Sent within minutes of signup.
Day-3 goal check-in — AI sends a short survey asking about the member's goals and preferred workout times. Responses shape the rest of the sequence.
Week-1 visit nudge — If the member hasn't checked in by day 5, AI sends a low-pressure nudge with a class recommendation matched to their goals.
Week-2 class suggestion — Based on actual visit history, AI suggests classes or services the member hasn't tried yet.
Day-30 conversion prompt — For trial members, AI sends a tailored conversion offer with a clear call to action, referencing their activity during the trial.
Common Integrations
Example Scenario
A boutique fitness franchise with 8 locations deploys onboarding automation. New members receive a 6-touch sequence over 30 days personalized to their goals and actual visit behavior — not a generic template. Trial members who engage with at least 2 touches convert at a 61% rate, up from 42% before automation. The franchise estimates 180 additional conversions in year one across all locations without adding staff.
Ready to Build This for Your Business?
Book a free discovery call. We'll map your workflow and give you a concrete ROI projection.
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