Your Team Should Be Growing Your Business —
Not Running It Manually.

We build AI workflows that take the repetitive, time-consuming work off your team's plate — and show you exactly what you get back in hours, headcount, and revenue.

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Team collaborating at laptops
Strategy meeting
Professionals working together

Our Leaders Have Delivered Results At

Bow River Capital
Xima Software
Vitruvi
Health Sqyre
Gusto
Topia
AbsenceSoft
Sprout Social
Seismic
Anne Carlsen
Colorado PERA

Representing operating, investment, and advisory experience across our leadership team

Your Team Is Spending Six Figures on
Work That Shouldn't Exist

Death by a Thousand Tasks

Your best people are buried in work that doesn't need them — data entry, reporting, chasing approvals, copying between systems. None of it is hard. All of it adds up. At typical loaded rates, 20 hours a week of manual work costs you $52,000 a year.Per person.

The Point Solution Trap

You've tried a tool or two that promised to fix it. They helped at the edges — a little faster here, a little less painful there. But they weren't built for the way your business actually runs. So the workarounds pile up, the duct tape spreads, and the core problem stays.

More People, Same Problem

Hiring feels like the obvious fix. But adding headcount to a broken process just means more people doing the wrong work. The right automation can do what a part-time hire would — without the overhead, the training ramp, or the turnover six months later.

See Your Potential Savings

Estimate the annual cost of a manual workflow and see what you could get back.

40h
5 hrs80 hrs
3 people
120
$65
$20$150
$405,600
Annual Cost of Manual Work
$324,480
Projected Annual Savings
at 80% automation
5x
Your Estimated ROI
Every month you wait costs $33,800
That's $7,800 per week walking out the door in manual work your team shouldn't be doing.

What would you do with $324,480 back?

Let's validate these numbers with a real workflow from your business.

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Based on 80% automation rate. Actual results vary by workflow.

Beyond Cost Savings

Cutting Costs Is Just the Starting Line

The same AI workflows that eliminate manual work can also unlock revenue you're not capturing today. Most companies have growth sitting inside their business that no one has the bandwidth to activate.

Up to 3x
improvement in lead response time

Leads Are Dying in Your CRM

The average B2B company responds to inbound leads in 42 hours. Your fastest competitor responds in under 5 minutes. AI workflows can score, route, and trigger personalized outreach the moment a lead comes in — so your sales team works the hottest opportunities first, not the ones they happen to notice.

20–30%
of revenue often unlocked from existing accounts

Your Best Revenue Source Is Your Existing Customers

Most companies are sitting on expansion revenue they never pursue — because nobody has the bandwidth to identify it. AI can analyze usage patterns, contract timing, and engagement signals to surface upsell and cross-sell opportunities your team would otherwise miss entirely.

5–15%
margin improvement from pricing optimization

You're Underpriced and You Don't Know It

If you haven't revisited your pricing in the last 18 months, you're almost certainly leaving margin on the table. AI-powered pricing analysis can benchmark your rates against market data, segment willingness to pay, and identify where you have room to move — without losing customers.

2x
more selling time per rep

Your Pipeline Is Slower Than It Should Be

Reps spend roughly 65% of their time on things that aren't selling — updating CRMs, writing follow-ups, prepping for calls, chasing internal approvals. AI workflows can automate the admin so your team spends more time in conversations that close deals and less time on everything else.

What revenue is hiding inside your business?

We'll identify your highest-impact growth workflows alongside your biggest cost savings — so you see the full picture.

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Metrics based on industry benchmarks across comparable B2B businesses.

We Learn How You Work. Then We Build Something That Works For You.

We spend time with your team, map out exactly where the hours go, and recommend the right path forward — whether that's a custom-built AI workflow, the right point solution, or a combination of both. We're not here to sell you a build; we're here to solve the problem. Every solution we ship comes with human oversight built in, a clear before-and-after baseline, and ongoing support so you're never left holding the bag.

Integrate, Not ReplaceHuman-in-the-LoopROI MeasuredSecure by DesignBest Fit, Not Just CustomBuilt for Adoption

Before

1Employee receives document
2Manually reads & extracts data
3Types into System A
4Copy-pastes to System B
5Emails manager for approval
6Waits 1-3 days
7Updates spreadsheet tracker
8Sensitive data exposed across inboxes & devices

Slow, error-prone, no audit trail

After — with Steele Nash

1Document arrives via any channel
2AI extracts & validates data
3Human reviews flagged items only
4Systems updated automatically
5End-to-end encryption & full audit trail

Fast, accurate, fully auditable

From Discovery to Production in 8 Weeks

Discovery

Week 1 — We map your workflows and find the biggest opportunities

Design

Week 2 — Solution architecture, success metrics, and pricing sign-off

Build

Weeks 3-6 — Iterative development with weekly demos

Launch

Weeks 7-8 — Controlled rollout, role-specific team training, and knowledge base setup so your team is confident from day one

Optimize

Ongoing — Adoption tracking, ROI reporting, prompt and model updates, and continuous workflow improvement

Team working together

Why We Started Steele Nash

Most AI consultants come from one place: the business side, where they understand the problem but can't build the solution — or the technical side, where they can build anything but don't know which problems are worth solving. We built Steele Nash because we covered both.

Andrew has spent his career inside B2B companies — embedded in operations, accountable for results. He's sat in the seat where manual work accumulates and seen firsthand what it costs. Yannick advises on the technical architecture — bringing 10+ years of experience building financial systems and production infrastructure where failure isn't an option. He knows what it takes to ship something that keeps working after the engagement ends.

We price on outcomes because we've been held to them. We don't bill hours. We identify the highest-value workflows, build the fix, measure the before and after, and stand behind the result.

10+ years
Engineering infrastructure that can't fail
$500M+
Revenue operations managed as operators
3–5x
Typical client ROI in year one

Three Ways to Work With Us

We scope every engagement around the value it creates for your business. If we can't show you a clear return, we won't pitch it.

One-time

AI Due Diligence & Assessment

For companies and investors who need to know where AI creates real value — before committing capital or headcount.

  • Deep-dive workflow discovery across target functions
  • Time and cost savings quantification per workflow
  • AI readiness and risk assessment
  • Prioritized implementation roadmap with ROI projections
  • Security, compliance, and data governance review
  • Executive-ready AI Opportunity Report deliverable

Per workflow

AI Build & Implementation

End-to-end execution — from custom AI workflow development to third-party software implementation. We build what needs building and integrate what already exists.

  • End-to-end design, build, and deploy
  • Integration with your existing tools
  • Human-in-the-loop checkpoints
  • Encrypted data pipelines & audit trails
  • Role-specific team training and walkthroughs
  • Knowledge base and SOPs for every workflow
  • 30-day post-launch adoption support

Per month

Ongoing Optimization & Support

Your AI workflows keep improving. We monitor performance, update models, and continuously find new efficiency gains.

  • Ongoing monitoring and workflow optimization
  • Monthly ROI performance reporting
  • Priority access to new workflow builds
  • AI model and prompt updates as technology evolves
  • Continuous security monitoring
  • Dedicated support channel

We take on a limited number of new engagements per quarter to ensure every client gets our full attention.

Let's Find Your First Win.

Book a free 30-minute call. We'll look at your biggest manual bottleneck together, put a number on what it's costing you, and tell you honestly whether we can help.